Electricast —

A fresh, functional re-design for EletriCast. An innovation heating solution.

Electricast WordPress Website by LD2.digital


Electricast provide a wide range of Electric Cast Iron Radiators. An innovative product in the residential and commercial heating market. Based just outside Omagh, Northern Ireland, they design and build products for local, national and international customers.

In 2020 ElectriCast were awarded the Most Innovative Heating Solution of the year at the UK Enterprise Awards.

The Client

Electricast — an award winning Electric Cast Iron radiator company.

Launch Date

October 2020

At a glance

ElectriCast Mobile Web Design
ElectriCast Mobile Web Design
ElectriCast Conversion Optimisation

The Challenge

Electricast had an existing web presence which was outdated and difficult to update. The main project requirements were to produce a fresh visual design that accurately represented the brand and to contain all the latest product information.

In addition to visual design requirements, Electricast also required an easier way to keep their website up to date via a content management system.

ElectriCast WordPress Website

The Solution

Having defined clear user personas for the main website users, we then set about creating a clear user journey for each. The final ElectriCast website is clean and minimal with a clear structure to guide the user through to their desired call to action.

The new ElectriCast WordPress Website has simple forms placed throughout the site to allow the various user types to quickly and easily make an enquiry.

"Chris is very professional in the service he provided and was very prompt in his response to any questions or amendments we had. We are very happy with the new website he designed for ElectriCast and we have been getting plenty of enquiries! Would highly recommend."