Building a unified digital platform for a multi-disciplinary engineering group
Building a unified digital platform for a multi-disciplinary engineering group
Advanced Engineering Group required a unified digital presence to reflect the scale and growth of the wider group. The project involved designing and building a new group website alongside bespoke sites for Advanced Cabling Contractors and Advanced Pipe Welding & Fabrication.
Advanced Engineering Group is a leading engineering company operating across multiple specialist divisions, including Advanced Cabling Contractors, Advanced Pipe Welding & Fabrication, and Advanced MEP.
The group delivers complex engineering projects across public and private sectors, working with utilities, contractors, and infrastructure providers. The website is aimed at supporting recruitment while clearly presenting the group’s capabilities to potential project partners.
As the business expanded, the existing websites no longer reflected the scale, structure, or scope of work being delivered across the group.
With separate sites in place for individual divisions, there was a need for clearer alignment, improved consistency, and a stronger group-level presence. New services, larger projects, and a growing workforce highlighted the requirement for a refreshed digital platform built to support continued growth.
A fully bespoke WordPress solution was designed and built for the group and its key divisions, using a custom theme developed with Tailwind CSS.
The new platform introduces a clear group structure, consistent visual identity, and improved content management.
Key features include service-led page structures, accreditations visibility, a project gallery to showcase recent work, and a dedicated careers section to support ongoing recruitment.
The new website has provided Advanced Engineering Group with a clearer, more professional online presence that accurately reflects the scale of the business today.
Since launch, the platform has supported a 185% increase in overall site traffic year-on-year, alongside a 135% increase in organic search traffic.
The site now acts as a strong foundation for recruitment, visibility, and continued digital growth across the group.
Working with LD2 Digital on the redesign of our website has been a fantastic experience. From the outset, Chris understood our vision and worked closely with us to deliver a platform that effectively showcases our services and expertise.
The final result exceeded our expectations, and we’re delighted with the impact it’s already having. We would highly recommend LD2 Digital.
