All Work

Off the Wall Creative

Achieving page one Google rankings for a leading bespoke signage company

Client

Sector

Manufacturing & Engineering

Location

Belfast

Project Overview

As part of a major company re-brand OTWC required a full re-design of their existing company website. This was an exciting project where the client was committed to producing something very different to similar websites in their industry.

The Client

Off the Wall Creative is a leading signage company based in Belfast, specializing in innovative and high-quality signage solutions for businesses across various industries throughout the UK & Ireland.

The Challenge

Although Off the Wall Creative excelled in delivering exceptional signage projects, their online presence didn’t reflect the same level of excellence. Their outdated website struggled with poor user experience, limited SEO optimisation, and low visibility in search engine rankings. This meant they were missing opportunities to connect with potential clients searching for signage services online.

The Solution

We developed a bespoke WordPress theme specifically designed to elevate Off the Wall Creative’s digital presence. The site featured:

A unique design: Reflecting the company’s creative ethos and showcasing their portfolio of standout signage projects.
Custom animations: Adding a dynamic and engaging touch to the website.
SEO enhancements: A complete overhaul of the site’s SEO structure, including optimised metadata, improved content hierarchy, and strategic keyword targeting to capture relevant search traffic.

Additionally, the site was designed with performance and accessibility in mind, ensuring it provided a seamless user experience across all devices.

The Results

The new website delivered impressive results:

#1 Google ranking for their key signage-related search terms in Belfast.
A 185% increase in organic search clicks, driving more traffic to the site.
A 244% rise in search impressions, boosting brand visibility among potential clients.
Improved engagement, with the site effectively converting visitors into enquiries.

We trusted LD2 Digital with the redesign of our company website and we are delighted that we did. From the outset Chris was extremely professional, knowledgeable and evidently experienced at guiding customers through the various stages of design. The standard LD2 work to is incomparable to anyone we have worked with before and in our 13 years of business we have had 5 websites with 5 different designers.