Modernising a trusted Electronic Scoreboards brand
Modernising a trusted Electronic Scoreboards brand
FSL Scoreboards required a complete redesign of their existing website to better reflect their position as a long-established, trusted manufacturer of electronic scoreboards. The project involved a bespoke design and WordPress template build, improving usability, modernising the design, and upgrading the WooCommerce platform to support customers.
FSL Scoreboards is a leading manufacturer and supplier of electronic scoreboards for all sports, operating across the UK and Ireland since 1989.
Known for their reliability, locally sourced materials, and long-lasting LED displays, they are trusted by clubs, schools and sporting organisations at every level, from grassroots to professional environments.
FSL Scoreboards’ website had been in place for a number of years and was due a refresh to better reflect the business as it stands today.
As the company continued to grow, the site no longer aligned with their current positioning or user expectations. The opportunity was to update the design and user experience to more accurately represent the brand, improve clarity for customers, and support the next stage of the company’s development.
A bespoke WordPress website was designed and built, and an online shop to allow FSL to sell after-care products.
The new site focuses on clarity, performance, and usability, with product-led layouts that clearly present specifications and variations. An easy to navigate products section allows customers to see the different options for Scoreboards.
We also built a bespoke Scoreboard Builder which allows the user to design their own scoreboard, upload their club logo and provides them with a visual to save and an option to request a quote.
Improved site structure, mobile optimisation, and SEO-ready foundations ensure the platform is easy to manage and built to scale.
The new website provides FSL Scoreboards with a modern, professional digital presence that reflects the quality of their products.
Customers now benefit from a clearer, more intuitive ecommerce experience across all devices, while the business has a future-proof platform ready for ongoing product expansion, improved organic visibility, and long-term growth across the UK and Ireland.
LD2 Digital delivered a modern, professional website that has transformed how we present and sell our products online. The new platform is easier to manage, clearer for customers, and better reflects who we are as a business.
