Based on Jones Road in Dublin, The Camogie Association is responsible for the administration of one of the fastest field sports on earth, Camogie. The communications team wanted to refresh their website to improve their mobile browsing experience.
Working along side the communications team at the Association we soon identified the main challenges for the project.
The existing website contained a wealth of important information. Lots of PDF and Word documents meanth information was difficult to search. The primary challenge identified was to restructure this information to make it easier for the user to find and digest.
The secondary challenge was to improve the mobile browsing experience. As with most websites of this type, traffic sources from mobile devices are much higher than desktop traffic. Therefore it was important to optimise the browsing experience for mobile.