Building a Scalable Product Listings Platform for a Leading Plant Hire Company
Building a Scalable Product Listings Platform for a Leading Plant Hire Company
Errigal Plant Hire required a complete redesign of their website to better reflect the scale of their hire fleet and support clearer customer enquiries.
The project focused on creating a modern, search-friendly platform that clearly presents plant availability while remaining enquiry-led. Built with future growth in mind, the new site provides a strong foundation for both local hire and expansion into wider markets.
Errigal Plant Hire is a plant hire company based in Ballygawley, County Tyrone, supplying a wide range of equipment including mini diggers, excavators, access equipment, and tool hire.
The business supports contractors, construction firms, and local builders across Northern Ireland, with both short and long-term hire options extending into the Republic of Ireland.
The previous website had been created through a business directory and offered limited flexibility or visibility. It did not accurately reflect the range of equipment available, the professionalism of the business, or the volume of enquiries being handled.
There was also no clear SEO structure, making it difficult for potential customers to find plant listings or submit enquiries efficiently.
A fully bespoke WordPress website was designed and built, focused on clarity, performance, and search visibility.
A custom plant directory structure was implemented using tailored URLs to support SEO, alongside enquiry-led calls to action throughout the site. The platform was designed to be easily expandable, with the ability to support plant sales functionality in the future as the business grows.
The new website provides Errigal Plant Hire with a clear, professional online presence that accurately represents their fleet and services.
Customers can now easily browse available equipment and submit enquiries, while the business benefits from improved visibility, clearer calls to action, and a scalable platform that supports ongoing growth and future expansion.
Working with Chris at LD2 Digital was very straightforward. The new website gives our business a much more professional online presence and makes it far easier for customers to get in touch.
