Mackle Petfoods

Supporting a long-established pet nutrition brand through rebranding and digital growth

Client

Mackle Petfoods

Sector

Location

Dungannon

Project Overview

We designed and developed a fully custom WordPress website for Mackle Pet Foods, including a bespoke careers section built to support internal recruitment processes. This was the second website we’ve delivered for the brand, continuing a long-standing partnership spanning nearly a decade.

The Client

From a family-run business to a trusted name in pet nutrition, Mackle Pet Foods has built its reputation on care, quality, and a genuine love for pets. We’ve worked closely with the Mackle Pet Foods team for almost 10 years, supporting their digital presence as the business has continued to grow and evolve.

The Challenge

Mackle Pet Foods underwent their first major brand re-design, marking an important milestone for the business. Their existing website no longer reflected the new brand direction, meaning the online experience needed to be updated to align with their refreshed identity while continuing to support customers, partners, and prospective employees.

The Solution

We delivered a clean, easy-to-navigate WordPress website designed to reflect the updated brand and improve overall usability.

Alongside the main site, we developed a bespoke careers section with a custom admin dashboard, allowing the HR team to easily manage job listings and applications in one place. The result is a flexible, user-friendly platform that supports both external users and internal teams.

The Results

  • Significantly improved user experience across the site
  • 367.37% increase in organic search traffic
  • A scalable platform aligned with the brand’s long-term growth

LD2 Digital have supported our website over a number of years, and this redesign was delivered seamlessly. The new site reflects our updated brand perfectly, and the custom careers section has been a real improvement for our internal team.

Eva Mooney

Marketing Manager

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