Off the Wall Creative

Number #1 on Google for a Leading Belfast Signage Company

Client

Sector

Location

Belfast

Project Overview

As part of a major company re-brand OTWC required a full re-design of their existing company website. This was an exciting projected where the client was committed to producing something very different to similar websites in their industry.

Website traffic

+20%

The Client

Off the Wall Creative is a leading signage company based in Belfast, specializing in innovative and high-quality signage solutions for businesses across various industries throughout the UK & Ireland.

The Challenge

Although Off the Wall Creative excelled in delivering exceptional signage projects, their online presence didn’t reflect the same level of excellence. Their outdated website struggled with poor user experience, limited SEO optimisation, and low visibility in search engine rankings. This meant they were missing opportunities to connect with potential clients searching for signage services online.

The Solution

We developed a bespoke WordPress theme specifically designed to elevate Off the Wall Creative’s digital presence. The site featured:

A unique design: Reflecting the company’s creative ethos and showcasing their portfolio of standout signage projects.
Custom animations: Adding a dynamic and engaging touch to the website.
SEO enhancements: A complete overhaul of the site’s SEO structure, including optimised metadata, improved content hierarchy, and strategic keyword targeting to capture relevant search traffic.

Additionally, the site was designed with performance and accessibility in mind, ensuring it provided a seamless user experience across all devices.

The Results

The new website delivered impressive results:

#1 Google ranking for their key signage-related search terms in Belfast.
A 185% increase in organic search clicks, driving more traffic to the site.
A 244% rise in search impressions, boosting brand visibility among potential clients.
Improved engagement, with the site effectively converting visitors into enquiries.

We trusted LD2 Digital with the redesign of our company website and we are delighted that we did. From the outset Chris was extremely professional, knowledgeable and evidently experienced at guiding customers through the various stages of design. He was able to visualise exactly what we wanted and materialised that into a website that exceeded our expectations. I can honestly say he has gone over and above at every stage, and we are incredibly thankful. I have no problem offering recommending this company whatsoever. The standard LD2 work to is incomparable to anyone we have worked with before and in our 13 years of business we have had 5 websites with 5 different designers. Really impressed! Thank you!

Patrick McGowan, Director

Key Takeaways

A bespoke WordPress theme combined with tailored animations can showcase a company’s creativity and professionalism.
SEO optimization is vital for achieving top search rankings and driving organic traffic.
A strategic redesign aligned with business goals can result in significant digital growth, as seen in Off the Wall Creative’s 185% increase in organic clicks and 244% growth in impressions.

Off the Wall Creative now has a website that not only matches the quality of their signage services but also serves as a powerful tool to attract and convert new customers in Belfast and beyond.

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